As the Wall Street Journal reported recently, Mac users are steered toward pricier options than PC users when searching common travel websites. It made us wonder, are some people steered toward more expensive colleges, than others?
The article states that people who use Apple Inc.’s Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.
Are Net Price Calculators going to be the next tool colleges will use to segment “buyers” of higher education?
When colleges ask for name, GPA, test scores, and zip codes in order to start filling out a Net Price Calculator on their web site, you have to wonder what that data will be used for. Granted, a user can run the calculators anonymously, but for those who don’t know better, they may be unwittingly helping colleges with their data mining.
Many colleges are already sophisticated enough in their review of interested potential students and while many may state they are “need-blind” with their admissions policies, they certainly are not “wealth-blind.”
Colleges understand the “Theory of Consumption” where they know that a family that is mortgaged to the hilt with tremendous consumer debt, will muddle through to potentially add more debt to their bottom line, in order to send their children to the college resembling the “shiny object!”
Keeping up with the “apple” users, so to speak.
Rather than biting off more than one can chew, we believe a student should seek appropriate academic AND financial “fits” that work for them. Not what society’s “bandwagon” promotes. Get educated on the college options for your student before Sophomore year in high school in order to avoid the financial trap that following the crowd could bring.